The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Industry
Kerry Group announces a number of senior executive appointments
Kerry Group, a global leader in taste and nutrition, is pleased to announce several senior executive appointments. Oliver Kelly has been named Group Chief Commercial Officer, John Cahalane as President and CEO of Kerry North America, and Peter Dillane as President and CEO of Kerry Asia Pacific, Middle East & Africa (APMEA). With the recent divestment of its dairy processing division, Kerry Group has continued its decades-long evolution, becoming more exclusively focused as a global … [Read more...] about Kerry Group announces a number of senior executive appointments
Judging panel announced and submissions open for Vitafoods Europe Innovation Awards 2025
Vitafoods Europe unveils a prestigious panel of judges that will decide the winners of its inaugural 2025 awards Submissions are now open for the first-ever Vitafoods Europe Innovation Awards, which will take place as part of Vitafoods Europe 2025 (20-22 May) to celebrate the innovations that are reshaping the nutraceutical landscape. Organisations have until 7 March to submit their ingredients, products, and initiatives from the previous two years for a chance to be recognised as significant … [Read more...] about Judging panel announced and submissions open for Vitafoods Europe Innovation Awards 2025
