The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last … [Read more...] about Cannes Lions announces Unilever as Creative Marketer of the Year
Ingredients
Revolutionizing the Future of Food: An Exclusive Q&A with James Petrie on Tastilux, the Breakthrough in Plant-Based Protein Innovation
By Cath Isabedra In an era where the global food industry is rapidly pivoting towards sustainable and innovative solutions, it becomes imperative to explore and understand the advancements driving this transformation. This interview with James Petrie, CEO of Nourish Ingredients, is motivated by the necessity to spread awareness and knowledge about one such groundbreaking innovation - Tastilux. As the world increasingly embraces plant-based diets, Tastilux emerges … [Read more...] about Revolutionizing the Future of Food: An Exclusive Q&A with James Petrie on Tastilux, the Breakthrough in Plant-Based Protein Innovation
Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group. “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
