MAGSHAPE™ orosoluble magnesium earns the highest ratings for sensory properties in blind tasting Barcelona - Lubrizol’s MAGSHAPE™ melt-in-your-mouth magnesium was rated the most palate-pleasing option in a new consumer study. The powdered stick’s superior sensory properties were confirmed in a blind-tasting panel involving 100 participants. MAGSHAPE is a microencapsulated form of magnesium crafted by Lubrizol to redress many of the challenges associated with magnesium … [Read more...] about Lubrizol melt-in-your-mouth Magnesium has highest palate appeal says new study
Lubrizol
Lubrizol unveils a melt-in-your-mouth Magnesium prototype
Lubrizol’s latest sample formulation, including MAGSHAPE™ microcapsules, delivers bioavailable magnesium in a small but potent dose. The prototype samples are orosoluble sticks that deliver a single dose of 250mg elemental magnesium (the upper limit of magnesium in a food supplement recommended by the European Food Safety Authority (EFSA)) neatly packed in a small 1.5g sachet of powder. This new prototype formulation presents another opportunity to utilize the MAGSHAPE magnesium … [Read more...] about Lubrizol unveils a melt-in-your-mouth Magnesium prototype
