Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Marlene
Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues. The invitation to enjoy culinary experiences with Marlene® has won over consumers. The competition launched by the daughter of the Alps apple received more than 80,000 instant win entries and 103 gourmet recipes submitted by Spanish cooking enthusiasts in little over a month. The instant competition … [Read more...] about Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
