Flavour experts discuss the Daughter of the Alps apple and its food pairings. The different varieties are combined with cheese, meat, wine, and pastry ingredients to introduce consumers to the world of the apple and its origins. The journey of Marlene® through the flavours and seasons of South Tyrol - Südtirol continues with Norbert Niederkofler and the biggest experts on the most authentic flavours of the local territory, from cold meats to wine, cheese to pastry. Having touched on its … [Read more...] about Marlene® presents “Norbert’s Diary: A culinary journey”
Marlene
Marlene®, the autumn campaign inspires consumers
Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the Daughter of the Alps, to herald the upcoming 30th Anniversary of the brand in 2025. The “Daughter of the Alps” claim has narrated the origins of Marlene®, the theme of the seasons has shown us the nature of orchard work and told us about the fruit’s availability all year round, while the culinary experience focused on the consumer, with an invitation to discover the gourmet world of apples. Now, … [Read more...] about Marlene®, the autumn campaign inspires consumers
Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
Over 80,000 participants took part in the contest inviting people to explore the gourmet side of the daughter of the Alps. The collaboration with the women’s solidarity race continues. The invitation to enjoy culinary experiences with Marlene® has won over consumers. The competition launched by the daughter of the Alps apple received more than 80,000 instant win entries and 103 gourmet recipes submitted by Spanish cooking enthusiasts in little over a month. The instant competition … [Read more...] about Marlene® engages Spanish consumers with a cooking competition and the Carrera de la Mujer
