Singapore – Singapore’s soft drinks market has reached a value of SGD 12 billion, according to data analytics company Euromonitor International. The market’s growth has been driven by consumers’ preferences for healthier drinks, sustainability-focused innovations, and the increasing adoption of digital solutions like smart vending machines. Euromonitor International’s World Market for Soft Drinks 2025 report highlights that while price pressures remain a factor in consumer spending, … [Read more...] about Singapore soft drinks market hits SGD12B as health and sustainability trends drive growth: Euromonitor International
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7UP® announces new brand identity
The change marks the first major overhaul in the brand's visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste. 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of 'UPliftment' to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. … [Read more...] about 7UP® announces new brand identity
