The change marks the first major overhaul in the brand's visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste. 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of 'UPliftment' to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. … [Read more...] about 7UP® announces new brand identity