Ahrensburg, September 2022 – Around the world, people are paying more attention to a healthier diet and a more active lifestyle. Sport is no longer just about building muscle or losing weight; it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market. Consumers are looking for products that support their individual performance and active lifestyle goals. This new target group, referred to as active nutrition consumers, looks for … [Read more...] about New opportunities with micronutrient premixes
Sports nutrition
Arla Food Ingredients’ research highlights distinct shopper traits in mainstream sports nutrition
Mainstream consumers increasingly seek protein for sports nutrition, but their needs and purchase motivations vary, according to a major global study by Arla Foods Ingredients. A total of 43 percent of the 12,000 consumers surveyed said they looked for added protein when choosing foods and beverages for exercise, rising to 52 percent for those aged 18-29. This interest in protein is growing, with 31 percent stating they had increased their use in the past two years compared with only 7 … [Read more...] about Arla Food Ingredients’ research highlights distinct shopper traits in mainstream sports nutrition