The brand expects about 40% growth by launching these products India: India’s leading sports and wellness nutrition brand Steadfast Nutrition expanded its portfolio by launching four supplements, Nitromax, Ashwagandha, Apple Cider Vinegar, and L-Carnitine, in the performance nutrition, wellness, and effervescent range in a glittering ceremony at the International Health, Sports, and Fitness Festival, Asia’s biggest health and fitness expo. Steadfast Nutrition founder Aman Puri says … [Read more...] about Steadfast Nutrition expands its portfolio with four supplements
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IADSA highlights major discrepancies in global vitamin C guidance
Daily Vitamin C recommendations vary significantly worldwide even though the data underlying them are broadly the same, according to a new ‘Mind the Gap’ resource from IADSA, the international alliance for the supplement sector. Research shows an almost threefold difference between the lowest and the highest recommendations for vitamin C issued by national and regional health authorities. Some scientists are now calling for an alignment of guidance to help people attain optimum vitamin C … [Read more...] about IADSA highlights major discrepancies in global vitamin C guidance
ADM’s acquisition of Deerland Probiotics & Enzymes set
In ADM’s latest investment moves, the company will be acquiring Georgia-based Deerland Probiotics & Enzymes. This is in line with its strategic campaign to expand current product offerings of health and wellness products. Customers of today are, more than ever, prioritizing health and well-being, showing a growing demand for nutritious food, beverages and supplements. The acquisition is set to be completed in the coming weeks. Deerland focuses on probiotic and dietary supplements. The … [Read more...] about ADM’s acquisition of Deerland Probiotics & Enzymes set
