Unilever announced that it had received a binding offer from Zwanenberg Food Group to acquire the Unox and Zwan brands. Both iconic brands have been part of the Unilever portfolio for almost 100 years, the Dutch Unox brand since 1937 and the Belgium Zwan brand since 1928. Unilever is looking to sharpen its Foods portfolio for long-term growth and scalability, focusing on fewer and bigger brands in categories such as cooking aids, mini meals and condiments. The meat and soup products of Unox … [Read more...] about Unilever to sell foods brands Unox and Zwan to Zwanenberg Food Group
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Cannes Lions announces Unilever as Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last … [Read more...] about Cannes Lions announces Unilever as Creative Marketer of the Year
Unilever Ploiesti expansion sustained by Sidel’s futureproof central robotic palletising system
Sidel has delivered a central palletising system composed of eight robotic cells, connected to 28 packing lines at Unilever’s nutrition factory in Ploiesti, Romania, for savoury brands, including the iconic, Knorr. Unilever is one of the world’s leading FMCG companies, with sales in 190 countries and products used by 3.4 billion people every day. Its nutrition factory in Ploiesti, Romania, manufactures products for one of the company’s most well-known brands, Knorr. The entire dry … [Read more...] about Unilever Ploiesti expansion sustained by Sidel’s futureproof central robotic palletising system
