The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last … [Read more...] about Cannes Lions announces Unilever as Creative Marketer of the Year
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Unilever Ploiesti expansion sustained by Sidel’s futureproof central robotic palletising system
Sidel has delivered a central palletising system composed of eight robotic cells, connected to 28 packing lines at Unilever’s nutrition factory in Ploiesti, Romania, for savoury brands, including the iconic, Knorr. Unilever is one of the world’s leading FMCG companies, with sales in 190 countries and products used by 3.4 billion people every day. Its nutrition factory in Ploiesti, Romania, manufactures products for one of the company’s most well-known brands, Knorr. The entire dry … [Read more...] about Unilever Ploiesti expansion sustained by Sidel’s futureproof central robotic palletising system
Unilever to accelerate Growth Action Plan through separation of Ice Cream and launch of productivity programme
The Board believes that Unilever should be increasingly focused on a portfolio of unmissably superior brands with strong positions in highly attractive categories that have complementary operating models. This is where the company can most effectively apply its innovation, marketing, and go-to-market capabilities. Ice cream has a very different operating model, and as a result, the Board has decided that the separation of Ice Cream best serves the future growth of both Ice Cream and … [Read more...] about Unilever to accelerate Growth Action Plan through separation of Ice Cream and launch of productivity programme
