The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
Fruits and Snacks
Marlene® gourmet competition has started, the latest stage in the culinary journey
The Daughter of the Alps invites consumers to create dishes with her fragrances, flavours, and consistencies. The originators of the best recipes will win a culinary experience in South Tyrol - Südtirol and meet Michelin 3-star chef Norbert Niederkofler. BOLZANO – A new chapter in Marlene®’s culinary journey is beginning. After the autumn campaign with its invitation to discover their territory, as spring approaches, the Daughter of the Alps apples are offering consumers the opportunity to … [Read more...] about Marlene® gourmet competition has started, the latest stage in the culinary journey
RedPop®, the little rebel that rewrites the rulebook
VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
