The brand expects about 40% growth by launching these products India: India’s leading sports and wellness nutrition brand Steadfast Nutrition expanded its portfolio by launching four supplements, Nitromax, Ashwagandha, Apple Cider Vinegar, and L-Carnitine, in the performance nutrition, wellness, and effervescent range in a glittering ceremony at the International Health, Sports, and Fitness Festival, Asia’s biggest health and fitness expo. Steadfast Nutrition founder Aman Puri says … [Read more...] about Steadfast Nutrition expands its portfolio with four supplements
Ingredients
Unlocking the Benefits of Prebiotics: Leveraging the Power of Chicory Root Fibres
By Christian Philippsen, Managing Director, BENEO, Asia Pacific More consumers are becoming aware that they have trillions of tiny “coresidents” in the form of bacteria in their digestive system, forming the microbiome. And, the knowledge about its importance for a healthy body also increases — according to a survey from HealthFocus International, 57 percent of Asia Pacific consumers are extremely/very interested in how good and bad bacteria in the gut impact overall … [Read more...] about Unlocking the Benefits of Prebiotics: Leveraging the Power of Chicory Root Fibres
Sportiest consumers most focused on protein source, Arla Foods Ingredients research shows
The most physically active consumers are the most focused on the source, naturality and nutritional quality of the protein they consume, research by Arla Foods Ingredients has found. The global nutrition leader analysed data from a survey of 11,500 health-conscious consumers in 21 major markets, including the US, UK, China, Japan and Brazil.* Over eight in ten (84%) were interested in protein – up from 81 percent in 2020 when the survey was last conducted – with 59 percent interested in dairy … [Read more...] about Sportiest consumers most focused on protein source, Arla Foods Ingredients research shows