CIMC Enric Holdings Limited and its subsidiaries are pleased to announce that the company’s subsidiary CIMC Liquid Process Technology Co., Ltd, successfully delivered the Budweiser Putian Craft Beer Factory. It’s the largest craft beer factory of Budweiser in the Asia-Pacific region. This is the third Budweiser craft brewing factory undertaken by CIMC Liquid Process Technology. The other two breweries are the Budweiser Wuhan Craft Brewing Project and OB Craft Brewing Project in Korea.
Located in the Putian Hanjiang Budweiser InBev Food Industrial Park, the delivered craft beer factory is Budweiser’s largest craft brewery in the Asia-Pacific region and the first craft brewery in Fujian Province.
The factory covers about 7,450 sqm and includes the craft brewing factory, offices, laboratory, and a tourist corridor with an area to learn about the brewery process. The factory can produce 10,000 tons per year of ultra-high quality craft beer. CIMC Liquid Process Technology equipped the factory with saccharification equipment for raw material processing, brewing, and beer processing.
In addition to producing the world-renowned first-line mature craft beer brands such as Goose Island and Boxing Cat, the brewery will also serve as the production base of “059 Shoreline Brewing Commune,” a local craft brand with Fujian cultural characteristics created by Budweiser Brewing Group.
Craft beer is fresher and has a more mellow taste than traditional industrial beer. It also has higher wort concentration and more cultural and social attributes. Craft beer has become increasingly popular over the past few years, especially among young consumers.
According to Taobao Tmall’s White Paper on the Trend of the Liquor Industry in 2022, craft beer consumption increased by 39 percent as consumers increased by 50 percent from 2019 to 2021. Craft beer has also become a major driver for the future growth of the beer industry. It is estimated that by 2025, craft beer consumption in China will reach 2.6 billion liters as the penetration rate increases from the current 2.2 percent to 6.7 percent. The retail market size of craft beer is expected to reach RMB104 billion, with a compound annual growth rate of 26 percent by 2025.
Mr. Jan Craps, CEO of Budweiser Brewing Company APAC Limited, said that Budweiser Brewing Company APAC Limited’s investment in China would continue to focus on three key areas in the future: high-end craft beer, digital transformation, and business expansion.
Budweiser Craft Beer Factory will continue developing high-end craft beer to meet consumers’ demand for high-quality, diversified, and personalized beer. Budweiser also looks to build a mutually beneficial and win-win situation between the company and the local community.
The craft beer project with the high-standards based on innovative modern designs. The project upgraded the old traditional single factory area to a new highland multi-functional complex industrial park with a green, open layout of urban gardens. Additionally, the project’s standardized assembly building and factory production facility integrated the stylish design with a high-tech information management system that can save energy while being environmentally friendly to maximize the factory’s full value.
Mr. Ko Brink, Deputy General Manager of CIMC Enric and General Manager of CIMC Liquid Process Technology, said,
“Producing high-end and trendy beer is a major requirement for being competitive in the beer market. Additionally, with high-end differentiated categories such as craft beer rapidly growing, opportunities in the industry are also growing for the Company. Moreover, as the liquor industry undergoes a comprehensive transformation to become greener and environmentally friendly, The Company is excited to provide clients with inspiring new designs and technology that help them achieve carbon neutrality.”
About CIMC Enric Holdings Limited
Founded in 2004, CIMC Enric Holdings Limited has been listed on the Stock Exchange of Hong Kong since 2005. The Company is affiliated with China International Marine Container (Group) Ltd. (“CIMC”). It is principally engaged in transportation, storage, and processing equipment that is widely used for the clean energy, chemical and environmental, and liquid food industries. CIMC Enric has been a leading integrated service provider and key equipment manufacturer in the industry.
The Company is among the world’s top players in producing and selling ISO liquid tanks and high-pressure gas storage and transport vehicles. It is among China’s leading players in cryogenic transport vehicles and cryogenic storage tanks. It has one of the top three domestic market shares for large storage tanks for LNG receiving stations and modular products for LNG refueling stations. CIMC Enric has built a global marketing network and owns over 20 subsidiaries in China, the Netherlands, Germany, Belgium, the United Kingdom, and Canada that operate production bases and internationally advanced R&D centers. For more information, please visit www.enricgroup.com.