To further expand its line of science-backed natural ingredients, Kerry has announced the completion of its acquisition of Natreon. The latter, a U.S.-based company, is a supplier of Ayurvedic botanical ingredients. These extracts, mainly utilised for the dietary supplement and functional food and beverage industries, are backed by 52 clinical studies. These are also protected by U.S. and foreign patents.
Netreon’s portfolio includes the following:
Sensoril® – Ashwagandha extract for cognitive health benefits including stress, anxiety, and sleep.
PrimaVie® – Shilajit extract for sports nutrition and healthy aging.
Capros® – Amla extract for cardiovascular support.
Crominex® – Chromium complex for diabetes.
Ayuflex® – Terminalia chebula extract for bone and joint health benefits.
Ayuric® – Terminalia bellirica extract for uric acid health.
Gerry Behan, President and CEO Taste & Nutrition at Kerry Group, said: “Consumers are increasingly looking for nutritional benefits when purchasing food and drink, with recent proprietary consumer research from Kerry stating that 42% of U.S. consumers are more likely to purchase a product which is backed by research or scientific data.”
“Ayurveda is one of the world’s oldest holistic and alternative wellness practices with historical roots in India. Today, we see growing use of ayurvedic and botanical ingredients which are trending in functional foods and beverages for their ability to deliver stress, cognitive, and energy benefits, for example. Our acquisition of Natreon allows us to participate in this dynamic market with on-trend and science-backed Ayurvedic ingredients, including the well-known Sensoril® Ashwagandha brand.”
“This acquisition will allow us to deliver health benefits substantiated by clinical research to a greater number of consumers, ultimately supporting our ambition to reach over two billion people with sustainable nutrition solutions by 2030. We are delighted to welcome the Natreon team to Kerry,” concluded Mr Behan.
Kerry has been on a mission to offer science-backed functional ingredients as part of its ProActive Health portfolio. The company recently acquired Spain-based Bioresearch Life in 2021