As part of Lycored’s #rethinkbeautiful project, the ingredients company teamed up with clay animation illustrator Hudson Christie and creative director Adam Levite on a series of videos. These ‘claymation’ shorts all showcase the many benefits of Lumenato™, an extract filled with natural tomato nutrients. This ingredient can be incorporated in ingestible skincare supplements.
Christie, who was recently featured in The New York Times and Wired, said: “When I was introduced to Lycored, I was astonished at the range of useful natural products they create from the humble tomato, Lumenato being just their most recent innovation. Inspired by Lycored’s resourcefulness, we used their unique breed of golden tomatoes in a series of surprising visual metaphors to reimagine the nature of beauty, starting with what’s inside.”
Levite, whose previous clients include Nike and MTV, added: “It was great creating smart, fun and beautiful work that can help to build a deeper understanding of beauty nutrition.”
Lumenato™ promotes skin wellness and beauty by maintaining skin suppleness, softness and resilience. It is produced through a solvent-free and CO2-protected extraction process. This extract is non-GMO, allergen- and gluten-free and plant-based as well.
The benefits of utilising Lumenato™ were creatively featured in three videos. The first shows self-love and beauty nutrition and how one can achieve ‘inner glow’. Lumenato™ can help with this by nourishing the skin from the inside.
The second ‘claymation’ emphasises how the ingredient works on the cellular level, and therefore challenges societal beauty norms. Ingestible skincare does not look at a person’s skin color, age or race, and provides nourishment, no matter who you are.
Lycored is also committed to sustainability, through working towards full vertical integration and identifying, and eventually integrating systems that further reduce waste in production.
Zev Ziegler, Head of Global Brand and Marketing, Health, at Lycored, said: “We’re dedicated to growing and glowing. As part of that process, we wanted to find a way to capture the wonder around Lumenato. We created the claymations to showcase the power of ingestible skincare combined with a topical, with each video exploring a different theme relevant to Lumenato. Hudson and Adam agreed to take on this one-off project to highlight the power of our golden tomatoes and the results are truly spectacular.”