The change marks the first major overhaul in the brand's visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste. 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of 'UPliftment' to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. … [Read more...] about 7UP® announces new brand identity
Beverage
Budweiser’s Largest Craft Brewery in the Asia-Pacific Delivered by CIMC
CIMC Enric Holdings Limited and its subsidiaries are pleased to announce that the company's subsidiary CIMC Liquid Process Technology Co., Ltd, successfully delivered the Budweiser Putian Craft Beer Factory. It’s the largest craft beer factory of Budweiser in the Asia-Pacific region. This is the third Budweiser craft brewing factory undertaken by CIMC Liquid Process Technology. The other two breweries are the Budweiser Wuhan Craft Brewing Project and OB Craft Brewing Project in Korea. Located … [Read more...] about Budweiser’s Largest Craft Brewery in the Asia-Pacific Delivered by CIMC
Beam Suntory Unveils Renewable Energy-Powered Jim Beam Expansion
As part of a $400 million investment, Jim Beam’s Boston, KY facility will increase capacity and reduce greenhouse gas emissions by 50% Beam Suntory, a world leader in premium spirits, will invest more than $400 million to expand production at its Booker Noe distillery in Boston, KY, which produces Jim Beam®. This expansion will increase capacity by 50 percent, while reducing the distillery’s greenhouse gas emissions by the same percentage through the use of anaerobic digestors that will … [Read more...] about Beam Suntory Unveils Renewable Energy-Powered Jim Beam Expansion
