Fruit Attraction

At Fruit Attraction, VOG’S brands focus on customers   

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The Home of Apples experience comes to Madrid: distinctive, diverse brands that reflect the values and lifestyles of modern audiences to meet the consumption challenge.   Successful brands that are popular among consumers and ready to conquer new audiences with strong and distinctive identities: the entire assortment of VOG – Home of apples, capable of meeting the challenges of the markets, was on display from 8 to 10 October at Fruit Attraction.   The Madrid event was … [Read more...] about At Fruit Attraction, VOG’S brands focus on customers   

Fruit Attraction, Sorma Group launches important new fruit grading solutions  

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The PulpVision kiwi sorter, which analyses the colour of the fruit pulp, the BIOSCAN® *Brix meter for citrus fruit, stone fruit and tomatoes, and a new and an even more accurate version of InstanDefect-AI vision software for identifying external and ripeness defects.  Sorma Group, a leader in the design and construction of complete lines for the post-harvest of fruit and vegetable products, presented two innovative new grading solutions at this year’s Fruit Attraction: PulpVision, a new … [Read more...] about Fruit Attraction, Sorma Group launches important new fruit grading solutions  

Blue Whale ® takes to Fruit Attraction its commitment to the consumer

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Once again this year, the leading French cooperative Blue Whale ® will be exhibiting its value offer at the Fruit Attraction trade fair from 8 to 10 October in Madrid. On this occasion, it is doing so with a 130m2 stand in Hall 6 Hall C07 and a clear vision for the future: to place consumer desires at the heart of its development plans. ‘Our aim is to create value for both our growers and our buyers: wholesalers, supermarkets and greengrocers. However, for all this to make sense, we cannot … [Read more...] about Blue Whale ® takes to Fruit Attraction its commitment to the consumer