From advanced optical sorting to automated packaging. Offering tailored solutions for apples and citrus. Machinery will be on display in Rimini from 6 to 8 May. Sorma Group, a global leader in the design and production of integrated post-harvest solutions for fruit and vegetable products, will participate in Macfrut, the international trade fair dedicated to the fruit and vegetable sector, from the 6th to the 8th of May in Rimini. Sorma Group will present its high-performance technologies … [Read more...] about Sorma Group at Macfrut: Advanced solutions for the post-harvest of apples and citrus
Fruits
VOG, 80 years of innovation in the apple industry
The Consortium kicks off its 80th anniversary celebrations at Fruit Logistica. Chapter one: the past, a pioneering history that laid the foundations for the development of the industry. 2025 marks an important anniversary for VOG – Home of apples: 80 years dedicated to its origins, expertise, sustainability, and the development of products and brands that can drive forward the apple segment. The celebrations of this milestone anniversary will last throughout 2025, mirroring the … [Read more...] about VOG, 80 years of innovation in the apple industry
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
