The Consortium kicks off its 80th anniversary celebrations at Fruit Logistica. Chapter one: the past, a pioneering history that laid the foundations for the development of the industry. 2025 marks an important anniversary for VOG – Home of apples: 80 years dedicated to its origins, expertise, sustainability, and the development of products and brands that can drive forward the apple segment. The celebrations of this milestone anniversary will last throughout 2025, mirroring the … [Read more...] about VOG, 80 years of innovation in the apple industry
Fruits
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Fresh from France: Sustainable Apple delights mark great success in Singapore
INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Singapore with great success, presenting its latest range of sustainable French apples for fruit lovers in Singapore to enjoy. France has over 100 different apple varieties thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production is … [Read more...] about Fresh from France: Sustainable Apple delights mark great success in Singapore
