INTERFEL (the Interbranch Association for Fresh French Fruit and Vegetables) is back in Malaysia with great success, presenting its latest range of sustainable French apples for fruit lovers to enjoy. France has over 100 different apple varieties, thanks to its unique climate and fertile soil. Recently, climate change has significantly impacted global agriculture, particularly affecting fruit cultivation. Following a challenging harvest in 2023, Europe’s apple production faces its … [Read more...] about Fresh from France: Sustainable apple delights mark great success in Malaysia
Fruits and Snacks
Blue Whale® revamps the apple aisle through innovative marketing
The consumption of fresh apples is falling in Europe. We are losing consumers every single year. Revitalising the apple section and the range of apples offered is becoming essential. And so Blue Whale® has aimed to understand consumers around the world, as well as their expectations in terms of both products and the buying experience. ‘This understanding is key to revitalising consumption’, says Christelle Bertin, Director of Marketing & Communication at Blue Whale®. ‘We are the … [Read more...] about Blue Whale® revamps the apple aisle through innovative marketing
Marlene® presents “Norbert’s Diary: A culinary journey”
Flavour experts discuss the Daughter of the Alps apple and its food pairings. The different varieties are combined with cheese, meat, wine, and pastry ingredients to introduce consumers to the world of the apple and its origins. The journey of Marlene® through the flavours and seasons of South Tyrol - Südtirol continues with Norbert Niederkofler and the biggest experts on the most authentic flavours of the local territory, from cold meats to wine, cheese to pastry. Having touched on its … [Read more...] about Marlene® presents “Norbert’s Diary: A culinary journey”
