Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group. “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
Hydrosol
Stabilizing system for mayonnaise–a hidden champion in food market
Hamburg, March 2024 – It gives salads, sandwiches, and burgers that special something – no wonder mayonnaise has been so popular around the globe for so long, as the Hydrosol Stabimuls MRH range shows. These stabilizing systems for mayonnaise and mayo sauces with different fat contents have been bestsellers in the Hydrosol portfolio for 20 years. Hydrosol Team Lead Product Management Katharina Burdorf notes, “Some of our customers ask specifically for systems that have proven themselves and … [Read more...] about Stabilizing system for mayonnaise–a hidden champion in food market
The coffee drinks growth market: New Hydrosol stabilizing systems for ready-to-drink products
Hamburg, January 2024 – Over the past ten years, ready-to-drink coffee beverages have shown steady growth worldwide. In 2023 alone, revenue rose by 4.8 percent to a total 30.6 billion euros and continues to trend upward. This is the conclusion of a study by market research institute Statista Market Insights. They prognosticate annual growth of 5.6 percent through 2027 (CAGR 2023-2027) to a projected 38.2 billion euros. More and more dairies are leveraging this potential and addressing the … [Read more...] about The coffee drinks growth market: New Hydrosol stabilizing systems for ready-to-drink products
