According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
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Nutrition top priority in beverage sector
How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector
