With Gen Z consumers buying more wellness products than any other generation, the company will spotlight its industry-leading application expertise in proteins, prebiotics and more FrieslandCampina Ingredients , a global leader in protein and prebiotics, will return to Vitafoods Europe (14-16 May) in Geneva, Switzerland, with a new range of consumer-focused concepts designed to galvanise development of on-trend nutrition products. With Gen Z and Millennials spending more on health and … [Read more...] about FrieslandCampina Ingredients inspires innovation with new consumer-driven concepts at Vitafoods Europe 2024
protein
Research shows protein consumption driven by health and wellness in APAC
Taste and nutrition company Kerry has released its new research that shows consumer acceptance and adoption of protein in their day-to-day lifestyles. According to The Protein Mindset: Uncovering Consumers’ Perceptions and Preferences of Proteins, 522% associate protein with a “healthy diet”, while almost half of the participants saw the ingredient as one that provided them with health benefits. Protein was seen to help boost skin health, and beauty, and immunity as well. Participants … [Read more...] about Research shows protein consumption driven by health and wellness in APAC