The apple-shaped snack is continuing to achieve excellent sales results in its markets, even winning over young consumers with its positioning and lively, colourful brand identity. It is small and sweet but has a rebellious spirit to change the rules of the category: RedPop®, the apple-shaped snack, is continuing to win over consumers and increase sales in Europe and Asia. This major success is driven by a sweet and juicy apple, ideally sized to take wherever you need a moment to … [Read more...] about RedPop®: success in Europe, Asia, and the UK for the rebel with a sweet heart
RedPop
VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
RedPop®, the little rebel that rewrites the rulebook
VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
