Mainstream consumers increasingly seek protein for sports nutrition, but their needs and purchase motivations vary, according to a major global study by Arla Foods Ingredients.  A total of 43 percent of the 12,000 consumers surveyed said they looked for added protein when choosing foods and beverages for exercise, rising to 52 percent for those aged 18-29. This interest in protein is growing, with 31 percent stating they had increased their use in the past two years compared with only 7 … [Read more...] about Arla Food Ingredients’ research highlights distinct shopper traits in mainstream sports nutrition