Mainstream consumers increasingly seek protein for sports nutrition, but their needs and purchase motivations vary, according to a major global study by Arla Foods Ingredients. A total of 43 percent of the 12,000 consumers surveyed said they looked for added protein when choosing foods and beverages for exercise, rising to 52 percent for those aged 18-29. This interest in protein is growing, with 31 percent stating they had increased their use in the past two years compared with only 7 … [Read more...] about Arla Food Ingredients’ research highlights distinct shopper traits in mainstream sports nutrition
healthy protein
Research shows protein consumption driven by health and wellness in APAC
Taste and nutrition company Kerry has released its new research that shows consumer acceptance and adoption of protein in their day-to-day lifestyles. According to The Protein Mindset: Uncovering Consumers’ Perceptions and Preferences of Proteins, 522% associate protein with a “healthy diet”, while almost half of the participants saw the ingredient as one that provided them with health benefits. Protein was seen to help boost skin health, and beauty, and immunity as well. Participants … [Read more...] about Research shows protein consumption driven by health and wellness in APAC
