Plant protein powder is no longer exclusive to vegans and athletes, with significant numbers of mainstream consumers now shopping the category, according to new research commissioned by MycoTechnology, Inc., the mushroom mycelial fermentation specialist. The survey of 725 plant protein powder users, carried out by Brightfield Group in Q1 2023, found that just 17 percent of them identified as vegan. Furthermore, 38 percent of the respondents in the survey who declared that they purchase only … [Read more...] about Not just for vegans: Plant protein has broken into the mainstream, new research shows