The Home of Apples experience comes to Madrid: distinctive, diverse brands that reflect the values and lifestyles of modern audiences to meet the consumption challenge. Successful brands that are popular among consumers and ready to conquer new audiences with strong and distinctive identities: the entire assortment of VOG – Home of apples, capable of meeting the challenges of the markets, was on display from 8 to 10 October at Fruit Attraction. The Madrid event was … [Read more...] about At Fruit Attraction, VOG’S brands focus on customers
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Prognosfruit data: VOG forecasts a good start to the season in spite of the fall in EU volumes
Although European output is forecast to be slightly lower in almost all the continent’s countries due to the spring frosts, the prospects for the South Tyrolean Consortium are still positive. Focus on assortment, international markets, and increasing consumption. The apple season is about to begin, and it will not be without its challenges. This is what emerged from Prognosfruit 2024, the annual itinerant conference during which the WAPA, the “World Apple and Pear Association,” publishes its … [Read more...] about Prognosfruit data: VOG forecasts a good start to the season in spite of the fall in EU volumes
VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
