Best fruit ingredients for international food service customers

Anuga 2023 in Cologne was the ideal stage for the fruit processing company from South Tyrol to present its cutting-edge food service line. The international attendees were treated to custom-tailored solutions for the bakery, confectionery, and food industry.

Every other year, the international food and beverage sector meets at the Anuga trade fair in Cologne, Germany: the leading trade fair of the global food industry. “This leading industry meeting place offered the perfect opportunity for presenting VOG Products as a strong, reliable partner for international food service customers,” said Christoph Tappeiner, CEO of VOG Products.

VOG Products offers fruit purées, steamed and frozen apples, and fresh food chunks in highly standardised, top quality to bakeries, pastry shops, wholesalers, and suppliers to the food industry. The development of customer-specific solutions and products is a fixed element of the recipe for the success of the market leader headquartered in Laives (South Tyrol, Italy). “From custom-tailored recipes and a number of different cuts to a wide range of packaging solutions – our customers get what they want,” emphasised Tappeiner.

This year at Anuga, VOG Products launched its new purée mixtures with chunks, the new product that extends VOG Products’ range. High-quality steamed apple pieces are combined and filled with apple purée or apple pulp. Of course, customers can have their own recipes developed.

New packaging solutions

At its trade fair booth, VOG Products also presented new packaging solutions that extend the existing spectrum. Purée, juice, and concentrates are now available in practical “Bag in Box” containers of 5 to 25 kg, in addition to tins. The new, sought-after packaging features easy handling and a resealable lid. The system reduces customer costs and time, and thanks to low tare weight and minimal disposal cost, the packaging is very popular.

The labels on the tins put it in a nutshell: outstanding raw materials turned into first-class products supported by a unique, transparent supply chain.

Unique supply chain

The special advantage of VOG Products: the best, ripe fruit is processed on cutting-edge production lines. The raw materials come from the members of the producers’ organisation, the fruit cooperatives in South Tyrol and Trentino, most of which are small, family-run enterprises whose owners farm their fruit orchards with great devotion and many years of experience.

The traceable origin and close controls along the entire production chain guarantee safe food, as well as continuous availability and security of supply year-round. This unique supply chain is brought together by VOG Products under the name “From: Italian Alps”.

VOG Products processes and refines between 300,000 and 400,000 tonnes of fruit every year – alongside apples, pears, apricots, peaches, kiwis, and cherries. Depending on the customer’s requirements, the selected raw materials are also supplied monovarietal or in certified organic quality.