The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions. At last … [Read more...] about Cannes Lions announces Unilever as Creative Marketer of the Year
Ingredients
Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
Hamburg, May 2024 – It might seem strange to call Brad Pitt or Julia Roberts Best Agers, but age-wise they are perfect exemplars of this cohort, which is between Generation X and the Baby Boomers. Of much more relevance, however, is the interest of this 55-plus generation in fitness, active lifestyles, and conscious nutrition. Hydrosol and its sister companies SternVitamin and OlbrichtArom have developed a Best Ager campaign just for this age group. “It’s based on the worldwide Top Claims … [Read more...] about Hydrosol and its sister companies focus on Boomers and Gen X: New Best Ager concepts combine health and indulgence
Vanizem™ rapidly enhances mental well-being and sleep quality, new study shows
Nektium’s new Vanizem™ botanical extract can significantly improve mood, reduce stress levels, and enhance sleep quality within just three days, a pilot study has found. Created from the West African spice Aframomum melegueta, the ingredient can be used to create mood-boosting supplements and other products without any sedative effects. The placebo-controlled crossover study, which is expected to be published in a scientific journal in mid-2024, featured 30 men and women aged between 40 … [Read more...] about Vanizem™ rapidly enhances mental well-being and sleep quality, new study shows
