Impossible Chicken Nuggets will be available in the frozen section at all NTUC FairPrice and Giant outlets islandwide and online on RedMart while also making its way onto the menus of various restaurants such as Settler’s Cafe by Mosanco.
- This is the first time Singaporeans will get to try the Impossible™ Chicken Nuggets since its highly anticipated U.S. launch in 2021.
- In a blind taste test among U.S. consumers, Impossible’s plant-based nuggets were preferred nearly 3-to-1 over a leading animal chicken nugget served in restaurants. Furthermore, Impossible Chicken Nuggets scored higher in every category, including flavor, texture, and overall appearance.1
Impossible Foods is bringing its fan-favorite Impossible™ Chicken Nuggets Made From Plants to Singapore, satisfying the cravings of chicken lovers across the nation in a way that’s both delicious and better for the planet. The crispy, juicy nuggets make for a tasty and convenient meal option, whether dining out with the family or making a quick lunch at home.
“We’re excited to bring Impossible Chicken Nuggets to Singapore’s vibrant food scene,” said Jerry Ang, Country Sales Manager, Impossible Foods. “We’ve had such a great journey in the market over the past few years, having launched our plant-based beef and pork products. We’re proud to continue bringing more delicious, nutritious options to Singaporeans and look forward to seeing all the creative ways chefs and home cooks enjoy Impossible Chicken Nuggets.”
The launch comes at a time when there is rising interest in plant-based alternatives – alt-protein think tank, Food Frontier, recently cited Singapore as the second most favorable plant-based market in Asia. This shift is driven primarily by environmentally conscious consumers looking for foods that not only taste good, but lower their environmental impact on the planet.
Chicken made better for the planet
Crafted to satiate the cravings of chicken lovers, Impossible Chicken Nuggets boast a golden, crispy breading on the outside and a tender, juicy bite on the inside. A mouthwatering option for various dishes, each nugget can be conveniently prepared at home by popping them in the microwave, oven, or air fryer.
Each serving delivers 8-12 grams protein as well as no cholesterol and 50-65% less saturated fat compared to its animal counterpart.2 And, because they’re made from plants, Impossible Chicken Nuggets account for less of an environmental impact compared to animal chicken nuggets produced in Australia.3
Now available in retail and restaurants
Chicken lovers can satisfy their cravings for the Impossible Chicken Nuggets, now selling in stores and online at leading retailers, including NTUC FairPrice, Giant, and RedMart across the island.
Starting from 1 September, Impossible Chicken Nuggets have been added to the menus of 11 restaurants and cafes across a diverse spread of cuisines, with more places to follow. Customers can get a taste of Impossible’s delicious nuggets at eateries, including Peacock North Indian Restaurant, Singing Bowl Wellness Cafe, OMD Cafe, and Enchanted Cafe.
About Impossible Foods
Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 and took a uniquely scientific approach to making the world’s best plant-based meat with the power to transform the food system. We make chicken, beef, and pork products for every meal – breakfast, lunch, and dinner – with a goal of replicating the flavors, textures, and cooking experience that meat eaters crave.
Every nugget, burger, and patty we sell uses less land and water, and produces less greenhouse gas emissions compared to the animal. Impossible Foods products are designed in California, produced in California and the Midwest, and are available across 5 continents in the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom.
For more information, please visit impossiblefoods.com and follow us on Instagram, Twitter and LinkedIn for updates.
1 Based on a blind taste test in Irving, TX of 201 meat-eating consumers in which 74% preferred Impossible Chicken Nuggets (food service product) over a leading animal chicken nugget.
2 Saturated fat per 70-gram serving (foodservice): Australian animal chicken nuggets (baked)
3 5 grams; Impossible Chicken Nuggets 1.2 grams. Saturated fat per 95-gram serving (retail): Australian animal chicken nuggets (baked) 4.7 grams saturated fat; Impossible Chicken Nuggets 1.6 grams. Impossible Chicken Nuggets (foodservice) have 8.6 grams protein per 70-gram serving and the retail product has 12.5 grams protein per 95-gram serving. 3 Based on a preliminary Life Cycle Assessment, compared to animal chicken nuggets produced in Australia (WSP, 2022).