• Skip to main content
  • Skip to primary sidebar

Plant-based Chicken Brand Haofood Elevates Presence Through Partnership with Leading Convenience Store Chain Lawson

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Plant-based Chicken Brand Haofood Elevates Presence Through Partnership with Leading Convenience Store Chain Lawson

May 18, 2022 by Asia Food Journal

Haofood’s satay nugget on a stick will retail at 2,300 Lawson stores in China

SHANGHAI, 11 MAY 2022: Plant-based chicken brand Haofood today announced a new partnership with leading Chinese convenience store Lawson where customers will gain greater access to its products. Starting today, Haofood’s all-new satay nugget on a stick will retail at 2,300 Lawson stores in China.

Leaderboard of Asia Food Journal

“I am thrilled to be partnering with Lawson and look forward to bringing a different experience to our customers with our new satay nugget on a stick. At Haofood, our goal is to make plant-based chicken products accessible to people. We set our focus on China, the world’s most populous country for a start, as we believe that there can be a significant impact on carbon footprint reduction as customers here turn towards alternative meat products,” shared Astrid Prajogo, Founder & CEO of Haofood. 

The collaboration comes at a time where China’s millennials are embracing and adopting flexitarian, vegetarian and vegan diets in record numbers as they increasingly become aware of the environmental impact and health concerns brought about by meat consumption. While there is a growing appetite for sustainable alternatives to meat, customers in China demand great-tasting products, a competitive advantage that Haofood has, and its innovative Innotein™ technology. The result of it is a high quality plant-based chicken with texture similar to real meat, and a stronger umami sensation. 

The majority of the global population has great concerns for the environment and their health, and this has been especially evident with the pandemic fuelling a shift in consumers’ lifestyles and eating habits. An IPSOS study published in 2020 indicated that 95% of consumers in China have heard of plant-based meat products, with 61% of the opinion that consumption of plant-based meat products will be beneficial to their health, and 41% of the opinion that it reduces carbon footprint. At the same time, stresses from modern everyday life, including being in fast-paced work environments, have contributed to an uptake in convenient ready-to-eat products among younger consumers globally.

With these consumption habits taking prevalence, Haofood created the new satay nugget on a stick, an in style, on-the-go snack perfect for Chinese consumers who are looking for convenience and particular when it comes to the taste and nutritional benefits. For the satay nugget Haofood is adopting the use of quality soybeans. Coupled with Haofood’s Innotein™ technology, an innovative end-to-end proprietary technology, Haofood ensures that its products’ nutritional benefits are easily absorbed by the human body. The satay nugget on a stick is high in protein and fibre with zero trans-fat, making an ideal choice for a busy work day or even a summer picnic with friends and family.

Since its inception, Haofood has been spearheading the future in food sustainability. It has brought together experienced professionals in the F&B industry, invested in R&D and continued to push boundaries in the expansion of its product portfolio. It has also partnered with various restaurants to bring its chicken dishes to the table.

“This ties back to our mission of sustaining happiness from good food forever. We want to unite past, present and future through the creation of traditional dishes with our innovative, futuristic products that allow consumers to enjoy sustainable food in the present. We will continue to seek ways to innovate, improve and bring people sustainable alternatives to meat while preserving cultural norms in cooking and making a positive impact on the Earth,” added Astrid. 

Through this newly established partnership, Haofood will leverage Lawson’s 25-years of market experience to accelerate its retail strategy and product availability in China, bringing more delicious, sustainable and healthy plant-based chicken to consumers.

The new satay nugget on a stick is now available at 2,300 Lawson stores in Shanghai, Zhejiang and Jiangsu provinces. 

Please visit Haofood for more information.

Other Topics: alternative protein, healthy ingredients, plant-based ingredients, plant-based protein, Processing

Related Articles

  • Meatable joins London Climate Action Week 2025

    Courtesy of Meatable

    Meatable joins London Climate Action Week 2025 with strong commitment to a sustainable future
  • biotech partnership

    Cargill and Biotech leaders mark the beginning of a shared commitment to advancing animal nutrition in Mindanao, officially launching their partnership with a ceremonial ribbon cutting at the Tantangan Plant within the Biotech Agro-Industrial Complex in South Cotabato. From left to right: Erwin Saballa, Biotech COO; Rey Chiang, Biotech CEO; Sonny Catacutan, Cargill Senior Managing Director; and Carlito Fernando, Cargill Director for Manufacturing and Supply Chain/Courtesy of Cargill

    Cargill strengthens feed production in Mindanao with biotech partnership
  • Fungu'it

    Courtesy of Fungu'it

    Fungu’it raises €4 million to industrialize its fermentation-based natural flavor technology
  • New Food Technology Development Centre

    Courtesy of Tetra Pak

    Tetra Pak New Food Technology Development Centre is open for business
  • Vertis PB Pea

    Courtesy of DiTales Studio

    Meala partners with dsm-firmenich to commercialize texturizing protein for meat alternatives
  • food upcycling

    Courtesy of Upcycled Food Association

    Turning waste into worth: How food upcycling is revolutionising sustainability 
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More




🔥 Trending News

Blue Bottle Coffee announces opening of first Southeast Asian outlet in LUMINE
Farmlore in Bengaluru is unveiled as the winner of the American Express One to
Syensqo achieves breakthrough in mechanical recycling of PVDC multilayer
Blue Bottle Coffee announces opening of first Southeast Asian outlet in LUMINE

Trending News

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.