• Skip to main content
  • Skip to primary sidebar

Plant-based Chicken Brand Haofood Elevates Presence Through Partnership with Leading Convenience Store Chain Lawson

Asia Food Journal
  • Home
  • Latest News
  • Channels
    • Packaging
    • Processing
    • Ingredients
    • Industry
    • Automation
    • Guest Posts
    • Market Trends
  • Subscribe
  • Advertise
  • Event Calendar
  • Contact Us
    • Submit Guest Posts
Share
Leaderboard of Asia Food Journal




Plant-based Chicken Brand Haofood Elevates Presence Through Partnership with Leading Convenience Store Chain Lawson

May 18, 2022 by Asia Food Journal

Haofood’s satay nugget on a stick will retail at 2,300 Lawson stores in China

SHANGHAI, 11 MAY 2022: Plant-based chicken brand Haofood today announced a new partnership with leading Chinese convenience store Lawson where customers will gain greater access to its products. Starting today, Haofood’s all-new satay nugget on a stick will retail at 2,300 Lawson stores in China.

Leaderboard of Asia Food Journal

“I am thrilled to be partnering with Lawson and look forward to bringing a different experience to our customers with our new satay nugget on a stick. At Haofood, our goal is to make plant-based chicken products accessible to people. We set our focus on China, the world’s most populous country for a start, as we believe that there can be a significant impact on carbon footprint reduction as customers here turn towards alternative meat products,” shared Astrid Prajogo, Founder & CEO of Haofood. 

The collaboration comes at a time where China’s millennials are embracing and adopting flexitarian, vegetarian and vegan diets in record numbers as they increasingly become aware of the environmental impact and health concerns brought about by meat consumption. While there is a growing appetite for sustainable alternatives to meat, customers in China demand great-tasting products, a competitive advantage that Haofood has, and its innovative Innotein™ technology. The result of it is a high quality plant-based chicken with texture similar to real meat, and a stronger umami sensation. 

The majority of the global population has great concerns for the environment and their health, and this has been especially evident with the pandemic fuelling a shift in consumers’ lifestyles and eating habits. An IPSOS study published in 2020 indicated that 95% of consumers in China have heard of plant-based meat products, with 61% of the opinion that consumption of plant-based meat products will be beneficial to their health, and 41% of the opinion that it reduces carbon footprint. At the same time, stresses from modern everyday life, including being in fast-paced work environments, have contributed to an uptake in convenient ready-to-eat products among younger consumers globally.

With these consumption habits taking prevalence, Haofood created the new satay nugget on a stick, an in style, on-the-go snack perfect for Chinese consumers who are looking for convenience and particular when it comes to the taste and nutritional benefits. For the satay nugget Haofood is adopting the use of quality soybeans. Coupled with Haofood’s Innotein™ technology, an innovative end-to-end proprietary technology, Haofood ensures that its products’ nutritional benefits are easily absorbed by the human body. The satay nugget on a stick is high in protein and fibre with zero trans-fat, making an ideal choice for a busy work day or even a summer picnic with friends and family.

Since its inception, Haofood has been spearheading the future in food sustainability. It has brought together experienced professionals in the F&B industry, invested in R&D and continued to push boundaries in the expansion of its product portfolio. It has also partnered with various restaurants to bring its chicken dishes to the table.

“This ties back to our mission of sustaining happiness from good food forever. We want to unite past, present and future through the creation of traditional dishes with our innovative, futuristic products that allow consumers to enjoy sustainable food in the present. We will continue to seek ways to innovate, improve and bring people sustainable alternatives to meat while preserving cultural norms in cooking and making a positive impact on the Earth,” added Astrid. 

Through this newly established partnership, Haofood will leverage Lawson’s 25-years of market experience to accelerate its retail strategy and product availability in China, bringing more delicious, sustainable and healthy plant-based chicken to consumers.

The new satay nugget on a stick is now available at 2,300 Lawson stores in Shanghai, Zhejiang and Jiangsu provinces. 

Please visit Haofood for more information.

Visited 1 times, 1 visit(s) today

Other Topics: alternative protein, healthy ingredients, plant-based ingredients, plant-based protein, Processing

Related Articles

  • Immersive Experience Hub

    Courtesy of IFF

    IFF expands innovation center in Singapore with new immersive experience hub 
  • precision fermentation

    Courtesy of 21st.BIO

    ADM and Asahi Group sign exclusive distribution agreement for innovative postbiotic designed to support stress, mood, and sleep 
  • precision fermentation

    Courtesy of 21st.BIO

    21st.BIO launches precision fermentation program for bovine alpha-lactalbumin
  • new ice cream creations

    Courtesy of Hydrosol

    From dairy ice cream to sorbet – fresh ideas for new ice cream creations  
  • Tetra Pak Binh Duong

    From left to right: Mr. Adolfo Orive - President and CEO, Tetra Pak Mr. Bui Minh Thanh – Vice Chairman of Ho Chi Minh City People's Committee, Mr. Thue Quist Thomasen – Chairperson of Nordic Chamber of Commerce (Nordcham), Ms. Giang Nguyen - Managing Director, Tetra Pak Vietnam, Mr. Dilip Bhave - Factory Director, Tetra Pak Binh Duong/Courtesy of Tetra Pak

    Tetra Pak Binh Duong expansion accelerates beverage carton packaging innovation to Singapore and wider Asia Pacific region
  • Meatable joins London Climate Action Week 2025

    Courtesy of Meatable

    Meatable joins London Climate Action Week 2025 with strong commitment to a sustainable future
Leaderboard of Asia Food Journal

Primary Sidebar

Stay Connected

Your browser does not support the video tag. Learn More

Trending News

  • Immersive Experience HubIFF expands innovation center in Singapore with new… Immersive Hub to accelerate innovation, deepen customer collaboration, and strengthen…
  • Inspection technologyTethered caps: KHS optimizes its inspection… Tethered caps have been mandatory for all non-returnable PET bottles…
  • greatviewGreatview operates aseptic carton packaging facility… Greatview, a leading global supplier of aseptic carton packaging solutions,…
  • ModulaSENSEdsm-firmenich launches new ModulaSENSE® maskers:… dsm-firmenich, a leading innovator in nutrition, health, and beauty, today…
  • Euromed EcovadisRecognition for outstanding sustainability and… Euromed, a leading producer of botanical ingredients, has once again…
  • precision fermentationADM and Asahi Group sign exclusive distribution… ADM (NYSE: ADM), a global leader in innovative solutions from…
  • Restaurant Asia 2025Restaurant Asia 2025: F&B industry gathers at… Co-organised by the Restaurant Association of Singapore (RAS) and IEG…

Subsribe to Our News Letter

Subscribe To
Our Newsletter


By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

© 2025 Harvest Information. All rights reserved. Privacy Policy.

Become an F&B industry insider

Your go-to resource for all the latest trends, innovations, and news about the food and beverage industry!

 

By submitting this form, you consent to receive marketing emails from Asia Food Journal. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.