BENEO has launched results of the survey they commissioned with HealthFocus International during the recently held Hi and Fi Europe event. The research was all about positive ageing and how emphasis on it is driving greater demand for healthier nutrition. Participants were health-conscious people aged 50 and above. According to the study, the majority want to continue doing activities they love even as they grow older. They still want to be the best version of themselves at every stage in … [Read more...] about BENEO research shows more consumer focus on positive ageing
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Nutrition top priority in beverage sector
How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector
Targeted health benefits, multifunctionality bring opportunities
Health and nutrition have definitely been at the top of everyone’s minds for decades now, but have been pushed to the forefront in the last couple of years. The COVID-19 pandemic has accelerated this long-term trend, making consumers play a proactive role in their health as a whole. This encompasses the emphasis on self-care, and that looking after themselves and their overall well-being is of great importance. They are also seeing how nutrition plays a part in keeping themselves … [Read more...] about Targeted health benefits, multifunctionality bring opportunities
