By Cath Isabedra Athletes know the importance of fueling their bodies properly. They need to eat right, drink plenty of water and get enough sleep to perform at their best when it counts. But what exactly does "fueling" mean? How do they know whether or not something is good for performance? And how do they ensure that they’re getting everything their bodies need? Asia Food Journal had the chance to connect with Austin Carter, a professional triathlete and a national triathlon team member … [Read more...] about Understanding the Science Behind Functional Nutrition and Athlete Performance
Sports nutrition
Prinova research reveals split between “mainstream” and “hardcore” sports nutrition users
Prinova research has revealed wide variations in the needs of sports nutrition consumers, with those who exercise less frequently more likely to prioritise goals such as weight management and immune health. The survey also shows that casual sports nutrition consumers are more likely to value taste and texture. Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 European consumers of sports nutrition products. Although all were physically active, exercising at least … [Read more...] about Prinova research reveals split between “mainstream” and “hardcore” sports nutrition users
New opportunities with micronutrient premixes
Ahrensburg, September 2022 – Around the world, people are paying more attention to a healthier diet and a more active lifestyle. Sport is no longer just about building muscle or losing weight; it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market. Consumers are looking for products that support their individual performance and active lifestyle goals. This new target group, referred to as active nutrition consumers, looks for … [Read more...] about New opportunities with micronutrient premixes
