Prinova research has revealed wide variations in the needs of sports nutrition consumers, with those who exercise less frequently more likely to prioritise goals such as weight management and immune health. The survey also shows that casual sports nutrition consumers are more likely to value taste and texture. Prinova, the leading provider of bespoke premixes and blends, surveyed 1277 European consumers of sports nutrition products. Although all were physically active, exercising at least … [Read more...] about Prinova research reveals split between “mainstream” and “hardcore” sports nutrition users