VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
VOG
Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
At Fruit Logistica, the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging VOG – Home of apples confirms its status as an apple category benchmark with reorganisation for ever-greater efficiency, product specialisation and a variety and brand assortment able to add value to the fruit and vegetable department all 12 months of the year. All these factors were … [Read more...] about Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
Yello® is Back, The Yellow Apple for Real Connoisseurs
The VOG and VIP Consortia specialty is available again: the sales season kicked off in late October with an encouraging outlook. The wait is over for apple connoisseurs: yello® is back on the markets. The specialty in the yellow-skinned segment produced by the VOG and VIP Consortia began sales on 31 October with a slight increase in product availability and fruit in excellent condition. From a sales standpoint, the outlook is encouraging. “Thanks to its excellent sensory characteristics, … [Read more...] about Yello® is Back, The Yellow Apple for Real Connoisseurs
