At Fruit Logistica, the Consortium presented the developments in the reorganisation that has resulted in coordination of all production chain phases. The trend for the 2023-2024 sales campaign is encouraging VOG – Home of apples confirms its status as an apple category benchmark with reorganisation for ever-greater efficiency, product specialisation and a variety and brand assortment able to add value to the fruit and vegetable department all 12 months of the year. All these factors were … [Read more...] about Vertical Integration and Assortment: VOG Sets the Standard in the Apple Category
VOG
Yello® is Back, The Yellow Apple for Real Connoisseurs
The VOG and VIP Consortia specialty is available again: the sales season kicked off in late October with an encouraging outlook. The wait is over for apple connoisseurs: yello® is back on the markets. The specialty in the yellow-skinned segment produced by the VOG and VIP Consortia began sales on 31 October with a slight increase in product availability and fruit in excellent condition. From a sales standpoint, the outlook is encouraging. “Thanks to its excellent sensory characteristics, … [Read more...] about Yello® is Back, The Yellow Apple for Real Connoisseurs
Apples, VOG aims to consolidate its position in the Asian markets
At Asia Fruit Logistica, the focus is on varietal innovation and the success of RedPop® in the Far East and South East Asia. Prospects for Thailand and India are excellent. BOLZANO, 8 September 2023 – Asian markets are becoming more and more promising for VOG, thanks in particular to its wide, innovative assortment of varieties and brands, which makes the South Tyrolean Consortium the ideal partner for supplying the best apple for customers’ needs in every month of the year. Underlining the … [Read more...] about Apples, VOG aims to consolidate its position in the Asian markets
