EXBERRY® producer GNT has released The Power of Color Research, a study that shows how colours can help brands in the food and beverage industry connect to their target markets. This research, which utilises consumer psychology and semiotics, shows that growth opportunities can be found in personalization and customisation of product offerings. Key findings explore consumer motivations and what drives them to choose one brand over another. The study shows how suppliers can send your messaging … [Read more...] about GNT study emphasises need for tailor-made food colouring solutions
Ingredients
BENEO research shows more consumer focus on positive ageing
BENEO has launched results of the survey they commissioned with HealthFocus International during the recently held Hi and Fi Europe event. The research was all about positive ageing and how emphasis on it is driving greater demand for healthier nutrition. Participants were health-conscious people aged 50 and above. According to the study, the majority want to continue doing activities they love even as they grow older. They still want to be the best version of themselves at every stage in … [Read more...] about BENEO research shows more consumer focus on positive ageing
Nutrition top priority in beverage sector
How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector