According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
bone health
Daily Vitamin D supplement intake recommended for older consumers
The government of Switzerland has released an information leaflet that provides information on vitamin D, as shared by the IADSA. According to the recommendation, people aged 65 and up should take vitamin D supplements amounting to 800 IU every day. This document, being circulated today, was published by the Swiss Federal Food Safety & Veterinary Office (FSVO). Vitamin D boosts bone and muscle health, and lowers the risk of falls and hip fractures by 30%. It also supports dental, brain … [Read more...] about Daily Vitamin D supplement intake recommended for older consumers
