Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
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VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
RedPop®, the little rebel that rewrites the rulebook
VOG’s red apple brings colour to fruit and vegetable departments and offers consumers a sweet pop snack. Its market popularity is constantly on the up-and-up, also in the new two-fruit snack-pack. The little rebel with the sweet heart is once again transforming the status quo in the apple category. We are talking about RedPop®, the apple-shaped snack that refuses to toe the line and is ready to tempt consumers to take crispy, succulent pop breaks. As we enter the month of March, this little … [Read more...] about RedPop®, the little rebel that rewrites the rulebook
