Although European output is forecast to be slightly lower in almost all the continent’s countries due to the spring frosts, the prospects for the South Tyrolean Consortium are still positive. Focus on assortment, international markets, and increasing consumption. The apple season is about to begin, and it will not be without its challenges. This is what emerged from Prognosfruit 2024, the annual itinerant conference during which the WAPA, the “World Apple and Pear Association,” publishes its … [Read more...] about Prognosfruit data: VOG forecasts a good start to the season in spite of the fall in EU volumes
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VOG – Home of apples drives the future of the Apple category
Sales results are good and there will be a new spring and summer peak with Cosmic Crisp®, RedPop®, and Giga® Innovation in varieties and communication, the ability to attract new consumers and all-year sales, with peaks even in summer: changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them. VOG has brought its expertise, its products and brands and its vision of the future of apples to Macfrut, held from 8 to 10 … [Read more...] about VOG – Home of apples drives the future of the Apple category
VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
The Consortium is launching a new display format in several European countries that showcases the most modern brands and creates value and attractiveness for fruit and vegetable departments. VOG is ever more committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and disruptive communication. This is why, in partnership with several European retailers, the Consortium has launched the Innovation Corner, a new … [Read more...] about VOG Innovation Corner: A breath of fresh air in the fruit and vegetable department
