According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
consumer research
Research shows more consumers bought plant-based since COVID-19
According to a study commissioned by Palsgaard, buyers are generally happy with plant-based products in the market today, with 4 in 10 saying they purchased more since the onset of the pandemic. The top decision driver is they consider these variants are the better and healthier option, while 51.3% enjoyed the taste. About 45.8% want to help address environment and sustainability issues. The study from the emulsifier and stabiliser company involved 1,307 respondents from Mexico, France, … [Read more...] about Research shows more consumers bought plant-based since COVID-19
