Across Asia Pacific, the Middle East, and Africa (APMEA), immune health remains the top health benefit sought by consumers in food, beverage, and supplement choices. According to Kerry’s ProActive Health Research, over 54% of global consumers actively seek to support their immune health through diet, exercise, and lifestyle choices. In the Asia Pacific region, immune health claims are among the fastest-growing in new product launches, especially in sports nutrition, as athletes and … [Read more...] about Wellmune®: Scientifically-proven immune support for every age and life stage
immune health
Consumers focus more on proactive health, research shows
According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
Greater focus on ‘better-for-you’ food driving innovation in ingredients space
Asia Food Journal speaks to Michelle Lee, Regional Marketing Leader of Greater Asia of IFF’s Nourish business division to get her insights on the ingredients space and what is on the horizon in 2022. How does the food and beverage market look like in 2022? What are the overarching consumer and industrial trends, growth opportunities that players in the industry should watch out for? The food & beverage industry is undergoing major transformation, driven by changing consumer … [Read more...] about Greater focus on ‘better-for-you’ food driving innovation in ingredients space
