How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector
healthy ingredients
Targeted health benefits, multifunctionality bring opportunities
Health and nutrition have definitely been at the top of everyone’s minds for decades now, but have been pushed to the forefront in the last couple of years. The COVID-19 pandemic has accelerated this long-term trend, making consumers play a proactive role in their health as a whole. This encompasses the emphasis on self-care, and that looking after themselves and their overall well-being is of great importance. They are also seeing how nutrition plays a part in keeping themselves … [Read more...] about Targeted health benefits, multifunctionality bring opportunities
ADM’s acquisition of Deerland Probiotics & Enzymes set
In ADM’s latest investment moves, the company will be acquiring Georgia-based Deerland Probiotics & Enzymes. This is in line with its strategic campaign to expand current product offerings of health and wellness products. Customers of today are, more than ever, prioritizing health and well-being, showing a growing demand for nutritious food, beverages and supplements. The acquisition is set to be completed in the coming weeks. Deerland focuses on probiotic and dietary supplements. The … [Read more...] about ADM’s acquisition of Deerland Probiotics & Enzymes set
