In the spring of 2021, Planteneers created a new category with its plant-based alternatives to fish and seafood. It was a highlight, as Dr. Dorotea Pein, Director Product Management at Planteneers, explains: “The category didn’t exist before that. The enormous technological leap we made in the development of fish alternatives was a real breakthrough. The current demand confirms the importance of these plant-based products.” According to Dr. Pein, at Plant Based World, which was held in New York … [Read more...] about Seafood alternatives create additional purchase incentives
Market Trends
Nutrition top priority in beverage sector
How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector
Beauty, self-care through nutrition top priorities in lockdown
COVID-19 has forced people to stay at home and countries to be in various stages of lockdowns to help contain the virus. With shifting to working from home, many were seen to ‘let go’ and instead focus their energies on work and surviving this pandemic. However, this doesn’t seem to be the case, according to research conducted by Lycored. On the contrary, people looked after themselves more during lockdown, with a focus on self-care through nutrition. About 48% of participants located in the … [Read more...] about Beauty, self-care through nutrition top priorities in lockdown
