Supporting holistic health and wellness continue to be at the forefront of trends in the food and beverage (F&B) industry, with the COVID-19 pandemic still a key driver. The consumers of today have gone through this mentally and physically stressful time, resulting in a hyperfocus on self-care through nutrition. They are aware of the link between the food they consume and their health, and want to be more proactive in taking care of themselves and their loved ones. Making more … [Read more...] about Focusing on convenience, local ingredients and sustainability driving F&B growth in 2022
multifunctional ingredients
Nutrition top priority in beverage sector
How is the beverage industry looking like today, during the post-COVID era? Prior to the pandemic, the “healthy” trend was already growing vigorously and consumer purchasing power was thriving. When the pandemic hit our shores, consumer awareness of immunity increased exponentially in light of our fight against COVID. This led to the increased popularity of immune-boosting functional beverages such as probiotic concepts, herbs with anti-infection properties (e.g., ginger, curcumin and … [Read more...] about Nutrition top priority in beverage sector
Targeted health benefits, multifunctionality bring opportunities
Health and nutrition have definitely been at the top of everyone’s minds for decades now, but have been pushed to the forefront in the last couple of years. The COVID-19 pandemic has accelerated this long-term trend, making consumers play a proactive role in their health as a whole. This encompasses the emphasis on self-care, and that looking after themselves and their overall well-being is of great importance. They are also seeing how nutrition plays a part in keeping themselves … [Read more...] about Targeted health benefits, multifunctionality bring opportunities
