Queensland-based health and wellness company Fixx Nutrition are finishing 2022 at an all-time high, having undergone significant annual growth due to unprecedented consumer demand for their premium nutritional supplements. Founded in 2017 by passionate athletes Michelle and Jan Buchegger, Fixx Nutrition provides a natural, healthy alternative to sugar-laden energy drinks for people to rehydrate and prevent and relieve cramping during exercise activities. The Fixx Nutrition strategy over … [Read more...] about Queensland headquartered wellness company experiences significant global growth by nutritionally supercharging amateur and professional athletes alike
wellness
Consumers focus more on proactive health, research shows
According to a study conducted by nutrition company Kerry, consumers across all age groups are becoming even more proactive about their health and wellness. This trend, in effect, is influencing purchasing decisions in food and beverage products. Insights can be read in the company’s e-book, "Functional Health Benefits for Every Generation". Markets are expanding to roll out products that are targeting specific life stages and other demographic categories, like gender. In general, immune … [Read more...] about Consumers focus more on proactive health, research shows
Focusing on convenience, local ingredients and sustainability driving F&B growth in 2022
Supporting holistic health and wellness continue to be at the forefront of trends in the food and beverage (F&B) industry, with the COVID-19 pandemic still a key driver. The consumers of today have gone through this mentally and physically stressful time, resulting in a hyperfocus on self-care through nutrition. They are aware of the link between the food they consume and their health, and want to be more proactive in taking care of themselves and their loved ones. Making more … [Read more...] about Focusing on convenience, local ingredients and sustainability driving F&B growth in 2022
